Tag Archives: Ask the Expert

To Walk, or to Walk? Strategies for Mitigating the Necessary Evil That is Overbooking

Tweet By: Sophie Talbot Ok, today we are going to talk about a controversial subject: ‘walking’ guests, or the common practice of overbooking in the hotel industry. Before we talk about some strategies for managing…

Streamlining Your Brand Image: Why Continuity in Copywriting is a Good Thing

Tweet The following is a post from McLean Robbins, TIG Global Director of Copywriting. TIG Global has recently been blessed with the opportunity to tackle the strategic online marketing and copywriting duties for a number…

Beware the Black Hat: How Shady SEO Can Destroy Your Rankings

Tweet The following is a post from Brian Fitzgerald, TIG Global Director of Search and Social. It is rare when the SEO industry gets mainstream coverage and attention. It is even rarer when that coverage…