How do you think travelers view hotel reviews when they are booking their planned vacation? PhoCusWright conducted a survey on behalf of TripAdvisor to answer just that question. The results revealed just how essential reviews are to the hotel booking process.
The infographic below details the results PhoCusWright found, which coincide with what we’ve mentioned previously in our blog. Additionally, we will be presenting a webinar about reputation management on social media at the end of February, which will include more facts to support the data below.
If you have any questions or comments about the survey findings, sound off in the comments section.
- Making Lemonade out of Lemons: Tips for Combating Negative Reviews Online
- Infographic: The Naked Truth About Hotel Reviews
- Controlling Your Online Reputation
Interested in ramping up your online strategy? Check out the full suite of MICROS eCommerce interactive marketing tools, send us an email, or give us a call +1 301.841.4700(US) | +44 (0)20 3004 9468(UK).