Infographic: TripAdvisor Hotel Review Survey

How do you think travelers view hotel reviews when they are booking their planned vacation? PhoCusWright conducted a survey on behalf of TripAdvisor to answer just that question. The results revealed just how essential reviews are to the hotel booking process.

The infographic below details the results PhoCusWright found, which coincide with what we’ve mentioned previously in our blog. Additionally, we will be presenting a webinar about reputation management on social media at the end of February, which will include more facts to support the data below.

If you have any questions or comments about the survey findings, sound off in the comments section. 

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