Articles you may have missed this week 6/4-6/8

Here we will recap articles you may have missed this week and highlight the key takeaway from each. We encourage you to read the articles and let us know if you have questions or want to learn more about any subject. Enjoy!

Social Is the New Normal for Travel Marketers via eMarketer – This article discusses how there is no one-size-fits all social strategy and that travel marketers are looking to be more social in 2012.

5 Reasons You Should Measure Social Media ROI via Social Media Examiner – Highlights the theory behind measuring ROI for social media and then 5 reasons why would should be measuring ROI.

A closer look at Google Hotel Finder’s latest update via Hotel Marketing – Google has made some updates to Hotel Finder including tighter Google+ integration, new booking user interfaces, and a new exclusive ad format, Google Promoted Hotels.

Interested in ramping up your online strategy? Check out the full suite of MICROS eCommerce interactive marketing tools, send us an email, or give us a call +1 301.841.4700(US) | +44 (0)20 3004 9468(UK).

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