Not Offering Online Ordering? You May not Know what you’re Missing!

By: Tim Pincelli

Wow, did I learn a lesson this weekend on how critically important offering online ordering is to a small business…especially to local walk-in and delivery businesses that serve lunch. Don’t get me wrong, I’ve known for a while how important online ordering is for today’s restaurant, but my experience actually delivered the hovering light bulb over my head followed by the “ding” sound.

I wanted lunch. I was busy and I wasn’t quite sure what I was hungry for. I did a search for pizza and sub restaurants in my area from my iPhone. I chose the restaurant with online ordering and delivery as that was the fastest and easiest way to get my food. I may never go elsewhere for lunch after my experience with the restaurant I ordered from.

For the purpose of focus, I’ll leave out the commentary about the flawless execution of the restaurant in terms of accuracy and exceeding my expectations, and focus instead on my experience and the end result. My gut reaction to online ordering immediately was I’m too picky and this will be too complicated and I’ll just get frustrated and call the closest restaurant and abandon this adventure. I was so wrong.

As soon as I entered the online ordering webpage, I was greeted with a location selection and easy to understand categories, simple drop down menus to select modifiers, and an efficient payment screen to complete my order. I chose the option to create an account, but was pleased to see that it wasn’t required and I could order anonymously. These small details may seem rudimentary, but they are important aspects of an online ordering experience and are critical to online ordering success.

The restaurant benefits from my inherent loyalty now, and I spent at least $6.00 more than I would have if I had gone to the restaurant in person.  Not only that, but I gave a higher tip to the delivery driver than I would have given the server in the restaurant and I had a happy, well fed family.

MICROS has made it very easy and painless for a restaurant entrepreneur to deploy online and mobile ordering. In today’s competitive restaurant marketplace, an increased online presence is critical to success. Let MICROS show you how to get started with online ordering to begin increasing sales today!

 Find out more about what MICROS can do for you! For more information contact us at Phone: 866.287.4736 (US and Canada)


4 thoughts on “Not Offering Online Ordering? You May not Know what you’re Missing!

  1. March 15, 2012 at 8:04 pm

    Hi Tim,

    I’m a technology solutions manager at a privately owned restaurant in Los Angeles.

    We bought the transaction services license from Micros last year, but find that not being a chain, it has been very difficult to work with a vendor that integrates well with Micros.

    Our local rep can only provide us with a few names of companies that can do the integration, and most will only work with chains, and those who are willing to work with us, the set up fees are in the thousands, making it difficult for any restaurant entrepreneur to justify moving forward with.

    Would you be able to provide a list of a few companies that can provide online ordering for small restaurants?



    1. Joe Broady
      July 19, 2012 at 5:49 am

      How much did you have to pay for your Transaction Service License? I’m looking into buying one for my restaurant.

  2. Tim Pincelli
    March 19, 2012 at 1:44 pm


    Thank you for your note. Great news, we have something to solve your problem. MICROS has webOrdering eS that is easy to afford, feature rich, and fully integrated on-line ordering. May I have our representative revisit this topic with you? We’re very excited about this offering and I’m confident it will meet your criteria.


    1. March 19, 2012 at 10:42 pm

      Hi Tim,

      This is different from the transaction services license to have online order get integrated through the API?



Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *