How to Keep a Competitive Edge in a Rapidly Expanding Casino Market: Part 2

Posted on January 17, 2012

By: Nick Abruzere

Part 2 – Enhanced Comp Promotions

The Casino Management Systems of today are very complex systems that offer a wide range of promotion and coupon capabilities. As you know, every time you put your player card in the slot machine and enjoy a session of slot play or hand your player card over during a few hands at the tables, all that data is recorded and calculated in the Casino Management System or CMS. This allows you to allocate value towards “comps” which you can redeem for everything from F&B to Retail to Show tickets. Every Casino does this and each one tailors their marketing promotions around their gaming volume in order to drive more business. In this short blog, I’m going to take the “comps” Casinos offer their guests a step further and explain how MICROS systems and Casino Systems can offer flexibility and tailor your point programs exactly to your liking.

Many Casino partners have consulted with me on ways to attract more patrons to their properties on slow nights or even slower parts of the day. Through robust interfacing capabilities, our teams can assist to design interfaces that offer such things as Double Points on Tuesdays from 5-9pm or provide an extra discount on purchases for a specific player card level. In other words, if you have accumulated 86 points from all of your hard work at the slot machine and you want to take a few friends out for dinner, “on the house”, you would get double the amount if you went during these specified hours! Or, if the Casino operator decides they want to implement multiple tiers for their Casino Patrons, they could have various player levels that can be achieved through the amount a player wages. Using these tiers or levels, we can provide on the spot discounts to these patrons that vary based on their tier level.

These are just a few examples on how you can use technology and MICROS to enhance your marketing programs to target and drive more business to your Casino.

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

About Nick Abruzere

Hello Everyone, and it’s my pleasure to share with you technology trends and insights that I encounter as I travel and interact with Gaming and Luxury Resort IT Professionals from all over the world. I joined MICROS Systems eight years ago and have been in the software solutions industry for twelve. Since joining MICROS, I have focused solely on providing solutions specifically for our Casino and Luxury Resort partners. Prior to joining MICROS, I was an IT Engineer at Westinghouse Electric, provider of Nuclear Power Plant Development and R&D. I graduated from Indiana University of Pennsylvania with a degree in Management Information Systems and I was also a member of the Theta Chi Fraternity. When I am not on the road traveling for work, I enjoy spending time at home in Cleveland, Ohio with my wife or traveling somewhere new together. Outside of that, you would find me on a golf course, fly fishing on a remote stream or working on new construction side project with my father and brother . I hope you find my entries valuable and interesting and I look forward to hearing from you on any of your technology experiences or questions.
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One comment on “How to Keep a Competitive Edge in a Rapidly Expanding Casino Market: Part 2”

  1. Pingback: How to Keep a Competitive Edge in a Rapidly Expanding Casino … | ppvlp

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