Who are your “High Rollers”?

By: Nick Abruzere

If you ask this question to any Casino marketer, they will quickly and accurately answer this question. Casinos are aware of the player that wages a high amount on the tables.  But, as the Gaming Industry is changing, it’s not just the wagering dollars that are catching the eyes of marketing executives.

It is clear the dynamics of the Casino Industry have changed rapidly over the past decade.  As more and more states legalize gaming, the competition is fierce and the operating margins are lower. I have been consulting with Casino’s for the past 8 years and there is certainly a greater emphasis on the amount of focus given to a patrons spending both on and off the tables.  Recent statistics I have seen are showing approximately 70% of guests are eating at fine dining establishments while at the Casino and with the regional access to Casinos, now 20% aren’t even gambling while there!

So what does this all mean to new age casino marketers and operational managers?  Certainly the dollars being waged are the undisputed key statistic however the spending habits in the dining outlets, shows and amenities are carrying more weight.

At MICROS, we are providing tools needed to capitalize on this growing demand and enable you to focus on your most profitable “High Rollers”.  Stay tuned!

One thought on “Who are your “High Rollers”?

  1. Lombard
    January 24, 2012 at 1:26 pm

    Brilliant post I’m a massive casino fanatic from Sweden!

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