News We Noted: Building Strong SEO Over Time

TIG Global Manager of Sales Operations Kristen Poillon comments on a recent article regarding methods for building effective SEO campaigns.

The Article
SEO Results Take Time
Scott Van Achte | January 26, 2009

There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is “How long till I start to see results?”

It doesn’t matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don’t come over night.

Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development – you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors.

·    How optimized is your site before SEO?
·    How many inbound links does your site have?
·    How new is your website?
·    How flexible is your site?
·    How competitive is your target phrase?
·    Is your site positioned to be able to compete?

Click here to read the full article


The Response
Kristen Poillon

I think it is important to take a moment to comment on this article and the complexities of search engine optimization strategies that are often overlooked.  There are many unique factors, such as those mentioned above, that contribute to assembling an effective campaign for your particular business segment and audience.  Even with a targeted strategy, building popularity and recognition within search engines takes time, a great deal of monitoring, and careful adjustments to adapt to the ever changing nature of search engine algorithms.  Here are just a few things to consider when developing your natural search strategy:

Content – It is important to create interesting content that pertains to the audience you intend to reach.  Once content, page titles and meta tags have been developed, optimization of these elements should take place to enhance your pages and drive additional qualified traffic to your site.

Design – Is your site flash heavy?  A website that uses too much flash may look appealing, but it often prevents your site from being spidered and indexed.  Make sure to include optimized text that will be visible and recognized by search engines to help boost rankings.

Usability – Spend some time setting up clear navigation on your site, making sure to keep the content that is most important up-front and accessible.  If it takes more clicks for consumers to locate information that is essential to your business, then it can be more difficult for search engines to find that information as well.
Keyword Research – Keyword research exercises give you the chance to think like your consumer.  What is it they are looking for from you and your site?  Take the time to put yourself in their shoes and build lists of relevant keywords that will work for you.

Once your strategy is in place, the key is to continually update and shift your plan to cater to what is working and build trust for your site over time.  The more established your site is, and the more effort you put into managing your SEO plan, the more likely it is that you will see long term success.

Need help building your SEO strategy?  TIG Global offers a full suite of strategic marketing services, including search engine optimization, paid search, strategic linking, optimized copy, and social media.  Click here to learn more, or give us a call at 301-841-4700.

One thought on “News We Noted: Building Strong SEO Over Time

  1. admin
    February 10, 2010 at 10:45 am

    For quite a while there has been speculation that site load time is a factor that search engines consider when determining their rankings. Ultimately if you find a site via a search engine and that site provides a poor experience, some of that poor experience might be put on the engine for serving that particular result.

    However, over the last few months, Google in particular has been much more vocal about site speed, which has many believing that they are absolutely looking at it. Here are a few resources that talk about it in more detail…

    http://googlewebmastercentral.blogspot.com/2009/12/how-fast-is-your-site.html
    http://searchengineland.com/site-speed-googles-next-ranking-factor-29793

    Brian Fitzgerald
    Director of SEO, TIG Global

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