Unplugged- Things to think about as you get ready to take your hotel operations mobile

With Alicia Marz-Fox and Dan Petersen

As many of you blog followers already know, the MICROS OPERA team has been working on our next generation product and are thrilled to be launching our front desk mobile product on our new OPERA 9 user interface.

As we have been going through our pilot process we have been learning valuable lessons from our beta customers.  We wanted to share it with you just in case you are thinking of moving your operations team onto mobile devices.

LESSONS LEARNED ON THE ROAD TO THE DESKLESS FRONT DESK

Start by asking yourself:

  • What aspects of my operation could I run on a mobile device?
  • Who is going to use these?  Housekeepers? Front Office Staff?  The GM? The concierge?
  • What devices will fit these business needs?
  • If you are going to use tablets, how are the users going to hold them?  Are you planning on stands?  Credit card swipes? Think of the logistics.
  • If you are planning on going mobile, do you have a PCI secured WIFI?
  • How will you secure your mobile devices? – Keep in mind that portable things have a habit of walking…
  • How are you going to keep the devices powered up? Find a way to ensure you don’t run flat at a crucial time.
  • Do you have an area where you can actually use these mobile devices? If your front desk has a barrier between you and the customers, maybe mobility in that area isn’t the best idea.
  • What about staff coverage? – If your whole front office team is just one person, then perhaps adding mobile devices won’t help that much.
  • Devices, devices, devices. What is your plan for key creation, printing of folios, capturing signatures, and swiping credit cards?
  • Lastly, for check-in and out, think about your business process. How are you going to handle cash payments, room blocking, reg cards etc?

We think you’ll find that answering the first 2 will help you decide on the 3rd and so on so forth.

As far as the PCI WAN goes – I had no idea what that entailed but my colleague pointed me to a really nice concise link which gives an overview of what is needed.  Although, you should get your IT folks to vet the connection properly.

https://www.pcisecuritystandards.org/documents/pci_dss_wireless_guideline_info_sup.pdf

Anyone who wants to come and play with our cool new toys can come and visit us on the MICROS stand at HITEC.  Hope to see you there!

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

Posted in eCommerce Strategy, Enterprise Management, Hotel and Resort Management, Hotel Implementations, What's New in Technology | Tagged , , , , , , , , , , | Leave a comment

The Power of Social Media- Talent Brand

By: David Smelson, Sr. Sales Manager

 What LinkedIn Taught Me About the Power of Social Media – Talent Brand

Last week I was invited to a LinkedIn seminar by a high school friend of mine who is currently an Enterprise Account Executive with LinkedIn in the Search and Staffing department.  I enjoy hearing experts speak on subject matter that may be outside my area of expertise or responsibility as I often learn things I would never have the opportunity to learn otherwise, so I accepted the invitation on the hopes of a new experience and seeing a friend that I haven’t seen in person in 25 years.

What I learned is that the subject matter WAS pertinent to my position, but more importantly, it is important to yours as a business manager/owner. You wear all the hats at your company, or if you don’t wear them, you certainly are in close contact with the people who do. Being the best recruiter you can be will help your business. Having good staff can make or break your business as these are the people you’re paying to deal with all of your customers, vendors, and other employees every day. The subject of the seminar dealt directly with this: The Power of Talent Brand. Some of the concepts are focused towards larger businesses, but they definitely translate to the microcosm that is your restaurant.

Talent Brand is the idea of applying branding concepts to talent acquisition.

It’s about attracting the talent that is going to support your brand. You want your business to be known as a great place to work. Talent is one of your company’s most important brands.  It is a highly social, totally public commercial for your company that incorporates what your talent; past, present, and potential thinks, feels, and shares about your organization and workplace.

For larger operations, people are using Google, Glassdoor, and other websites to see what other people have to say about the hiring process and what it means to work for you. For the smaller operation, it’s as simple as what your employees say to the employees of other restaurants when they’re grabbing an après-shift cocktail at the local watering hole.

The Talent Brand is how you’re known overall.  Your business might have a reputation in one area that is inconsistent with the reputation it has in another. You may need to work on that.

What do you gain by having a consistent, positive, attractive, engaging Talent Brand?

1. Cost savings: You reduce your recruiting expenses because people are coming to you because they want to, not because some recruiter is pushing them to.

2. Lower Turn-over: Also a cost saving as it can take a lot of time to train someone to do something the way you want it done. The stronger your Talent Brand is the lower your turnover rate will be.

3. Customer Experience Management: Your customers will more fully experience your vision if you have employees on your team that want to be there because of what you and your business stand for. We’ve all seen what that can do to a dining experience. Some places have it, some don’t, and you may not be able to put your finger on it exactly, but it’s there.

How do you build your Talent Brand?

Have a clear message about what you stand for, what you offer and why your company is good to work for.

Who are you? How do you connect? What is your role in the bigger picture? Do you have one?

It’s not just about the conversation you have with the people you’re hiring, it’s the conversation that your employees are having with their friends and with your guests.  It has to be real.  It has to be authentic. Honest. Honest about where you’re at and what you’re offering.  Not where you THINK you’re at and what you’re offering.

Think about the stories you tell when you’re celebrating an event in your organization or an employee.  What are you celebrating? How do you tell it? THAT is a key to finding your Talent Brand and building on it.

Your Talent Brand has to be:

• Consistent – it must build trust. It cannot be subject to whim. It has to happen 100% of the time.

• Credible – it must deliver on its promises. Anything less will come back to haunt you and chip away at what you’re building.

• Inspirational – it must connect with everyone on an emotional level. If it doesn’t, no one will fight to protect it.

• Unique – It is what separates you from your competition. What is it that you do/feel/think/engender differently?

How do you get it into the marketplace?

Use free or minimal cost tools that are available to you. Facebook, LinkedIn, Youtube, Twitter, etc. are all resources that prospective employees are actively using. It’s not all about B to C…it’s about B to E….everyone.

• Make your employees ambassadors for your brand as well. Link to them, friend them.

• Give them good stories to tell in word and example.  Mostly in example.

• Empower them to be everything they can be.

There is no end to this once you start. It is a continuous circle as using your Talent Brand will beget more business, more excellent employees, better customer experience, and more Talent Brand.

 Enjoy!

Posted in Restaurant Management, Social Media Strategy | Tagged , | 1 Comment

The Recipe for a Successful POS Install

 

By: Brian Harper- Implementation Specialist, Major Accounts

You are planning the grand opening of your food and beverage operation: quick service or table service restaurant, casino, amusement park, or stadium and arena. You have chosen MICROS as your point-of-service (POS) provider and you are eagerly waiting to get the ball rolling. We know that your schedule up to the grand opening is filled with employee trainings and preparations other than our own.

So what ingredients ensure a recipe for success for your POS install?

1)      Keep a file to log all of the important information related to your MICROS install: contact phone numbers for the help desk & account manager, where to get supplies, credit card merchant contact info, case numbers, PCI security compliance information, instruction manuals, etc.

2)      Be thorough in listing out the details to be included in your ‘scope of work’ for the install so a proper schedule can be built that allows for each task to get completed. This saves time, money, and a great deal of stress in the long-run.

3)      Have complete food & drink menus ready for your installer by the site survey date. The installer will typically begin building your database immediately after your site survey, and they will need to be building the menu that you are paying them to create.

4)      Ensure that your network is ready to go by the arrival date of your installer. Whether your property is being built from the ground up or you have been established for ages, you will still need to verify that each data port has network connectivity and the correct ports are open on your firewall. It is best to have someone that is capable of configuring your network readily available during the install.

5)      Include a follow-up training visit. Yes, you will need to learn the system before you go live, but you will most likely have questions that did not come up 1-3 months after your installer departs. Plan for this and build it into your installation schedule.

When you follow the above steps you produce a recipe for success for you and your team… and how sweet does that taste?

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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“Data, will you tell me a story? But, one I haven’t heard before!” Part 3 of 3

By: Tim Pincelli

I set the stage in part one; I told you what I believed the characteristics of a mobile companion should be in part two; and here we are in part three.

MICROS inMotion is released! And, guess what?? inMotion has every characteristic of a mobile companion I described and more!

I want to use this closing blog of the three part series as a platform to help you begin to define specific functions that answer the question I proposed in part-two:

Question: What can you ‘do’ with this information in the palm of your hand?

The answer: Take action immediately while it’s happening.

Situation 1: It’s Thursday afternoon and you have that little birdie on your shoulder nagging you about watching labor costs coming into the busy weekend. But, you’re driving to look at a prospective property for your next business venture with no access to your approaching overtime report. You have no idea who’s on the clock or approaching overtime.

Enter inMotion: You’re now a few touches away from seeing overtime alerts in the alert section, who’s currently on the clock in the Labor Control, and assessing sales per labor hour on the graph carousel. Of course you responsibly pulled into a service area and parked your car before using a mobile device while behind the wheel….right? ;)

inMotion just told you information that you may not have already known, and let you take immediate action.

Situation 2: It’s Friday morning and you get an alert from inMotion that your discounts and re-opened closed guest checks are higher than expected, but it’s only 9:30 AM and you don’t open for a couple of hours.

Enter inMotion: Required action for customer service, attempt at theft, manager training, testing? Whatever the circumstance, you are now aware of it and can take whatever action you choose. Action could be calling the manager, emailing the manager with questions, emailing the manager a copy of the check details in question asking to explain this action, or simply already knowing this is going to happen. You can choose the course of action because you’ve been made aware in real-time.

inMotion just told you information that you may not have already known, and let you take immediate action.

Situation 3: Morning coffee (or tea) preparing for the day ahead trying to determine wait staff requirements and expected restaurant sales volume.

Enter inMotion: The Sales graph in the carousel graphically represents your forecasted sales, sales from the same day of the week last week compared to today’s forecast, sales from the same day of the week last year, and trend…all with four touches (and that includes the touch of opening the app).

inMotion just told you (or confirmed) information that you may not have already known, and let you take immediate action!

These are examples and because there are so many uses for inMotion, I suspect this blog trilogy may turn into a running series. Who knows, maybe I’ll get a better looking, more charismatic version of me to play me next time.

MICROS inMotion is not just another app. MICROS inMotion is the industry’s first real business intelligence companion for operators who want better command of their business to make more money and provide better service.

This initial release is only the beginning. Take advantage of what MICROS inMotion has to offer and join the MICROS mobile companion evolution!

View our MICROS inMotion video! http://youtu.be/3g7MNesG8-c  

Download the app now! http://appstore.com/microsinmotion

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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“Data, will you tell me a story? But, one I haven’t heard before!” Part 2 of 3

By: Tim Pincelli

Hopefully part 1 got you thinking and you’re back to learn more! This means, you’re reading part 2 to get a glimpse at what characteristics a superior hospitality mobile companion must have to tell you a ‘story’. So, here goes…

 

Restaurant mobile companion characteristics:

  1. Meaningful graphs and at-a-glance summaries that tell me a complete story
  2. Real-time success against forecast
  3. Real-time awareness of who’s approaching overtime and if they are still on the clock
  4. Snapshot of yesterday’s performance
  5. Awareness to how my businesses are performing against same day last week and same day last year values
  6. View of what the next two weeks of key metrics should bring
  7. Alerts when my discounts are high with a link to the details
  8. Ability to communicate internally with my staff and externally to my customers
  9. Ability to send a copy of an itemized receipt to my customer or manager in under 10 seconds
  10. Awareness of where each restaurant ranks based on key metrics when compared to one another across the organization
  11. Awareness of where my servers’ sales rank when compared to one another in a single location
  12. Individual check search that shows all check details
  13. View any and all of the above information for a single location or for my entire network
  14. At-a-glance organization performance in real-time

Now we’re talking, right? This data, real-time in your hand, would redefine what data and awareness is required to more effectively run, for example, a restaurant or group of restaurants. These characteristics begin to define business intelligence (in my most humble industry experience). Here’s the best part…this would be a companion to your comprehensive data, not a replacement. If this information creates an awareness that requires a closer look and more intense analysis, it’s still available anytime, anywhere.

Let’s revisit the prior blog question and apply it now: What can you ‘do’ with this information in the palm of your hand?

The answer: Take action immediately, while it’s happening.

What a paramount shift! Now that I have your attention, I hope you’re ready to ask the question: Does MICROS have this app and when can I have it? Yes, April 2nd, 2013!

Please watch for part 3 where I’ll describe some specific cases and suggestions of how to ‘use’ this new platform effectively to help you become more connected to what’s happening in your businesses in real-time.

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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“Data, will you tell me a story? But, one I haven’t heard before!” Part 1 of 3

By: Tim Pincelli

As useful and cool as Siri is, she still has one major let down…you have to know what question to ask in order for her to answer you. This ‘all knowing’ deficiency may change as soon as Siri can tell me what I’m looking for before I hold the center button down and hear the melodious tone I’ve come to love (at which point, I’ll never put her down again).

Having to know the question to get an answer or story is where business data and business operations don’t see eye to eye. For example, restaurant information systems that help run restaurants today do a great job of collecting and regurgitating gobs and gobs of data. But does this data actually tell you anything about your restaurant when you really need it? What can you ‘do’ when you open your coveted report over morning coffee or tea about anything that happened prior to you opening the report?

The answer: Little to nothing.

Let’s do a mid-blog quiz: Take a second and grab your mobile companion (formally known as your phone). Look through your beloved apps and answer the following questions:

How many apps do you have that tell you something you may not already know about your businesses?
For that matter, how many apps tell you anything about what’s happening in your businesses right now?

You know I wouldn’t ask you these questions and interrupt a great read without a purpose, right? Actionable, predictive, and loss preventative information is trapped, lurking somewhere in your gobs and gobs of data. Gobs of data populating in a database is not business intelligence. I see business intelligence defined as telling me something I don’t already know, so that I can learn from it and do something with it in real-time. That’s what will help me make more intelligent decisions about my business.

I want an intelligent mobile companion that teaches me something while I’m in motion and forced to make fast business decisions, while sparing me the analysis paralysis in endless buckets of trapped information. The key here is that I want my companion to tell me the story that I may not already know.

With the highly anticipated release of our mobile app, MICROS inMotion, look for Part 2 of this blog where I will start to define specifically what characteristics the ideal mobile companion ‘must have’ to be a great story teller!

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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Steps to a Successful Hotel PMS Install

 

By: Angela McMinn, Sr. Hotel Implementation Specialist

So you’ve made the leap and you’re replacing your hotel’s current PMS (Property Management System)!  You’ve got the Aston Martin, Christian Louboutin, Rolex or Chanel of the hospitality industry, but you need to make sure you have a successful install or you may as well have bought off the rack and gone with the model from 10 years ago.

So what can you do to ensure a successful OPERA installation? 

  1. Complete your Pre-Installation Guide or PIG as we like to refer to it, BEFORE your implementation team arrives to your hotel!  Your success is greatly affected by the proper completion of this documentation.  Please do not print reports out of your old system – it’s not OPERA!
  2. Take full advantage of the Project Specialist that is assigned to you – they are there to  help and guide you!  If you have questions about your PIG – they will coordinate a conference call with a consultant who can answer your questions or provide a demo to better explain the functionality.
  3. If possible, schedule your first day of LIVE in OPERA on a heavy turn-of-house day.  Seems crazy right? If you spend that first day checking everyone in and everyone out then your line employees will pretty much have the system figured out on day one and we’ll find anything that we need to fine tune immediately.  You want us there supporting them – answering their questions and helping them get the experience they need to be the most successful.  There is nothing worse than watching a front desk have nothing to do in the new system for a week knowing that eventually they’ll have questions when we’re gone.  There is only so many practice exercises they can go do. :(
  4. Plan for overtime!  Your staff will be sitting through 4 hours of my training class plus working their normal shifts for you.  They will also have to enter all your future reservations before we go live so plan accordingly and communicate this to them in advance!
  5. Have snacks in the training room – it’s a small thing but shows your staff that you care and recognize that learning the new system is important to everyone’s success.  Remember your staff is putting in a lot of time and hard work.  Most trainers like pastries and cookies, coffee and soda but you would make me happier and keep their blood sugar stable if you did fruit and veggies :)
  6. Remember that there is a reason you’re replacing your current system.  OPERA is fully customizable and your installer is the expert at making it work for you, but please do not try to make it your old system because it’s not.  Look at this as an opportunity to take advantage of the latest technology to rethink the way certain processes are performed to reach a specific goal.  Too many times people try to reproduce the exact same processes/procedures they have in the current system in OPERA and then wonder why it takes 30 steps.  Tell us what you want the end result to be and we’ll help you get there the most effective and streamlined way.   
  7. Take a day off before we go LIVE!!!  You’ll have worked a ridiculous number of hours getting ready and you’re going to work a ridiculous number of hours before it’s over.  If you’ve followed our advice and stayed on track during the install then you’re ready and can take a break before we go live – and you deserve it!

Most important – Listen to your installers’ advice!  This is what we do day in and day out – every day.  We know what needs to be done for a successful installation and want you to succeed because when you’re successful, we’re successful!

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

Posted in Hotel Implementations | Tagged , , , , | 2 Comments

Selling the experience – Are you using personalized selling to close the deal?

By: Sophie Talbot

We recently held our MICROS Users Conference, which was a great chance to meet with our customers, to talk about their needs and to hold a session with the OPERA Advisory Council. This year, one of the recurring themes was improving the guest experience.  There were multiple sessions on the options MICROS offers for guest loyalty, as well as all the other ways technology can enhance the guest experience.

Our super cool new webHotel offering actually has an ‘Experience Manager’ functionality built into it.  This is great for hotels to begin the process of individualizing your product offering by setting up experiences based on how people got to the hotel website in the first place, along with a lot of other really useful criteria.  For example, you can tailor your offering to me personally.  Let’s say that I got to your booking engine by searching “romantic Chicago weekends”.  The hotel can setup rules for different keywords or phrases and respond back to me with a picture of a beautiful dining table with champagne and roses for a special romance package.

I think I may have mentioned it before, but I tend to be a little on the impatient side :) .  If, on the first look at the booking engine, I find a rate or package that appeals to me, I’m going to book it!   If you make me scroll through the pages of BAR, AARP and other rates then I will often lose patience and click away.

This got me thinking:  if we can do this from the results of my internet search, how are we presenting callers with packages tied to their wants/needs in our other applications?  Way back when I was a Revenue Manager and even when I moved to the Training and IT side, I would spend hours training agents on voice sales skills.  How to identify the customer, in order to change the offering based on the things that matter.  They could ask,”are you traveling for business or leisure?” to properly identify the market segment.  Or, they might ask, “are you traveling for a special occasion?” for identifying an opportunity to upsell and so on.

Working with the OPERA 9 team on our next generation of OPERA, our very kind customers have sent us hours of agent recordings.  This allows us to see where there are technical challenges and gives us the opportunity to improve workflows.  You can’t help but notice those agents who are creative and love the process of helping customers, use the rich information stored in OPERA to tailor the offering well, and those that miss the obvious queues like “it’s my anniversary”.

Whilst discussing our new Marketing module offering in our advisory council (more to come on that soon), we started talking about the ‘Amazon’ way of selling.  They welcome a customer back with: “Hi Sophie, here are some things you might like based on your previous purchases.”  OPERA has SO much great guest information.  Wouldn’t it be cool if we could come up with a way to package up the information and tailor an offering based on previous stays and spends?  Currently this is a fairly manual process with the agents building the package for the guest based on the information given on their screens and what the customer might mention at the time of the call.  Now the MICROS  team have their thinking caps on and we are looking at ways we can enhance this process.

After the guest has stayed, or used your services, that shouldn’t be the end of this experience process.  We have been discussing marketing opportunities a lot recently and observed that many companies seem to be using the ‘machine gun’ marketing technique.  It’s as if they are saying, “let’s send as many emails to as many people as possible and see what sticks.”  I once shopped online at a children’s toy store for my nephew’s birthday present.  Every day since, and until I finally found the unsubscribe button, I received multiple emails telling me about things that didn’t interest me in the slightest.  Quite frankly, they annoyed the bejesus (Irish Granny) out of me. Needless to say I don’t shop there anymore.

Anyway, as we think through this process of customizing the sale to tailor it to individual guests, we’d love to hear what you are all doing and if we are on the right track!  On a side note happy holidays and seasons greetings to all!

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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The Death of Cash: Why the West Needs to Catch Up With the Mobile Payment Economy

 By: Paul Broome, CTO- MICROS eCommerce

This is the third edition of MICROS’ monthly “CTO Corner”. Monthly, one of our now 4 CTO’s will be giving you their insights into technology, the industry, and how it affects your business.

I was giving a presentation recently when I asked “What’s the most digitally advanced country in the world?” The answers I got ranged from Japan to Sweden to the US. Everyone looked pretty surprised when I said Kenya.

And yet while the West has been trying to develop the right platforms and technology for mobile payments to work, and technology providers and operators have been battling for mobile payment supremacy, Kenya has gone straight from a barter/gift/debt economy to digital transaction – leapfrogging over the last 100 years of the West’s progress in monetary transactions.

For the last five years, a digital revolution has transformed the lives of businesses and individuals in Kenya, who have been happily transacting via their mobile through money transfer service, M-PESA, which was set up in 2007 by Kenyan telco Safaricom and developed by its owner, Vodafone.

Specifically designed for people without a bank account, the service was the first of its kind in the world, and now has over 15 million users – 75% of Kenya’s adult population. Kenyans can also now pay for their goods in the supermarket via the M-PESA service – allowing cashless payments at the till for people that don’t have access to conventional banking.

Has this been a wake-up call to the West? Well, now we are copying how the supposedly ‘under developed’ world is transacting – emulating what has been happening in general terms in Kenya for five years. Look at the launch of Barclay’s Pingit service this year, which allows people to send or receive up to $480 a day via a smartphone app. Pingit is purely a money transfer service, but mobile payment options are emerging. Visa payWave, for example, which launched with Vodafone in March, allows people to buy small items by swiping a smartphone on a reader. But although Pingit garnered 120,000 downloads in five days, mobile payments are still slow on the uptake – why?

M-PESA was born out of necessity. With bank branches few and far between in Kenya, visiting one was an onerous and time consuming task. People who moved to the cities to find employment needed a way to send money home to their villages. People in Kenya may not have broadband access, but they do have phones – it was a natural next step to find a way to use them for digital transfers and payments.

But, apart from the fact that the technology providers and operators need to get their acts together to provide workable mobile payment solutions, we have too many payment options at our disposal already. Add another few – of which we don’t know which one to trust – and we’d rather stick with what we’ve got. Old habits die hard.

Reverse innovation is a term coined by Vijay Govindarajan and Chris Trimble, to describe the process where products or services which are developed to meet the needs of developing nations are re-packaged as low-cost innovative goods for Western buyers. The way money is transacted in third world countries will dominate here. The Western way of commerce has been under-funded and needs to change significantly in the new economy of mobile money.

While the Western world figures out who will dominate the mobile payment market, MICROS will continue to partner with and support all of the players, such as Tabbedout, Google Wallet, and Isis, to ensure our customers have the integrations they require to help determine the winner.

Find out more about what MICROS can do for you! For more information contact us at info@micros.com Phone: 866.287.4736 (US and Canada)

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Hurry Up and Pay!

By: Mike Russo, CTO - MICROS Systems Inc

This is the second edition of MICROS’ monthly “CTO Corner”. At the end of every month one of our 3 CTO’s will be giving you their insights into technology, the industry, and how it affects your business.

Over the past few years there has been a huge proliferation of new “eWallet” apps that allow customers to make in-person purchases with their smartphones.  You have TabbedOut, you have Google Wallet, Isis, Square, etc., etc., and even MICROS’ own stored-value solution: iCard Mobile Wallet.  Some of these apps are well suited for quick service restaurants; others to table service, bars, hotels and traditional retail.  Some of these apps are “cloud-based” and work over the Internet, some work via scanning of QR codes or via SMS texting and others allow you to “tap-and-pay” via NFC reader.  There are lots of options here.  

If you are overwhelmed with all of the options, news and hype, welcome to the club!  All kidding aside, several of these great and exciting consumer facing payment technologies are already in use with many MICROS customers.  Read More

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